Explore and Plan campaigns requiring gender specific targeting. The audience segment provides male female bifurcation at PAN India level for micro level gender specific consumer engagement.
Tata Tea, though among the smaller Tata companies, has been the most active , internationally. The world sat up and took notice when it acquired Tetley, a company then nearly twice its size, in an audacious leveraged buyout in 2000. Tata Tea may be relatively small, but it’s always been at the vanguard of the Tata globalisation saga. Even today , the most globalised company in the Tata portfolio is not Tata Steel or Tata Motors or even TCS, it’s Tata Tea.
Today, 18% of Tata Motors’ revenues and 20% of Indian Hotel’s revenues comes from international operations, for Tata Tea, it’s 70%. And of course, far more people around the world drink Tata Tea products than TCS products. Tata Tea is now the second largest player in the branded tea segment globally and has a presence in 40 countries.