India’s most reliable and scalable attributes-rich business intelligence platform, facilitates a quick and a clear discovery of wide range of audience to decide the best-fit campaign segment to turn data into actionable insights delivering desired outcomes.
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across
length and
breadth of India.
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Highly accurate and reliable insights to decide right segment for you. Urban or Rural, Male or Female, Young or Old, Foodies and Fashionistas and much more.
Omnichannel approach to engage the real prospects for impressive results and conversions.
Discover your audience across length and breadth of India. Maximise your reach with us.
Explore and Plan campaigns requiring gender specific targeting. The audience segment provides male female bifurcation at PAN India level for micro level gender specific consumer engagement.
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Connect Farmers in the desired locations over their preferred communication channels and engage them for continues communication to create loyal consumer base.
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Connect with World's youngest country's youth and explore the world of opportunities. Right set of audience for promoting range of products, services, and solutions.
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Highly accurate and reliable insights to decide right segment for you. Urban or Rural, Male or Female, Young or Old, Foodies and Fashionistas and much more.
Deliver with our omnichannel carrier-grade infra to ahieve desired campaign objectives.
A large segment of Indian audiences cannot be reached through the traditional or the new-age digital mediums. This problem of low penetration coupled with low levels of literacy makes it difficult for brands to surpass the barriers of communication in remote areas. However, the rural centres of the country have been recorded as driving the telecom growth in the nation. In the Indian ecosystem, about 450 million active SIM cards are resting on feature phones, the highest across the world. This renders telecom as the medium with the largest penetration in the markets that have low access to data.
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Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pages through an engaging game. Adapting to the fragmented media world, Pepsi India has launched its integrated – VIP Campaign. This case study describes how Pepsi created VIP boxes at Indian Premier League (IPL) cricket matches to encourage young Pepsi drinkers in India to buy its large format bottles. Large Bottles were typically bought as part of grocery shop by the value conscious home-maker. Although the home-maker bought the large bottle for the house, it was the young people who drank the product, so Pepsi decided to bypass the home-maker and sought to open the large bottles for the young people. It was important to offer what mattered to youngsters, not a price drop or an extra volume offer, and that’s why Pepsi decided to bring them a never-before customized gratification, by offering them the most unique seat in the stadium, the exclusive Pepsi VIP Seat.
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Our rivers are dying. We can no longer turn a blind eye as we stand on the threshold of the gravest crisis of our times. Isha Foundation organized a “Rally for Rivers” awareness campaign, which covered 13 states and more than 20 events in major cities, traversing a stretch of over 7000 km across India. Sadhguru drove the entire distance with leaders and celebrities who actively participated in various legs of the journey.
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