Pepsi VIP Bano Contest

Pepsi India, the official sponsor of IPL makes an effort to connect all its Social Pages through an engaging game. Adapting to the fragmented media world, Pepsi India has launched its integrated – VIP Campaign. This case study describes how Pepsi created VIP boxes at Indian Premier League (IPL) cricket matches to encourage young Pepsi drinkers in India to buy its large format bottles. Large Bottles were typically bought as part of grocery shop by the value conscious home-maker. Although the home-maker bought the large bottle for the house, it was the young people who drank the product, so Pepsi decided to bypass the home-maker and sought to open the large bottles for the young people. It was important to offer what mattered to youngsters, not a price drop or an extra volume offer, and that’s why Pepsi decided to bring them a never-before customized gratification, by offering them the most unique seat in the stadium, the exclusive Pepsi VIP Seat.